For those who don't know. Al Granum was nothing short of a genius in this business and the principles he talks about in this book are timeless and yes they do work in todays market, very, very, very well!! Almost every Million Dollar producer Ive been in contact with or heard speak makes reference to the Granum method and buying this book has been one of the best things for my practice. Get it read it read it again and put it into practice. If that is, you want to be uber successful in the financial services industry...